Best Places to Sell Your Watch in 2024

Close up shot of Rolex Watch - Best Places to Sell Your Watch

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Deciding to sell your luxury watch is a big step, and knowing where to start can be overwhelming. With a plethora of options available, each offering its unique benefits and drawbacks, finding the best palces to sell your watch is crucial. Whether you’re looking to part ways with a cherished timepiece or aiming to upgrade your collection, understanding where you can get the best value and service is key.

From specialized online buyers to experienced retailers, the landscape of selling luxury watches has evolved. In this guide, we’ll dive into the most reliable and profitable avenues for selling your watch. You’ll discover why places like myGemma have become go-to options for many and how platforms like Luriya offer decades of expertise in the luxury watch market. Selling your watch has never been easier, and we’re here to show you how.

How to Sell Your Watch in 2024

Selling your luxury watch in 2024 has become more streamlined than ever before. With the advent of specialized online platforms and experienced retailers, you’re provided with an array of options. Here’s how you can navigate the process seamlessly.

Firstly, identify the value of your watch. The luxury watch market is continually evolving, and understanding your watch’s current market value is crucial. Platforms like myGemma offer valuable resources to help you gauge your watch’s worth accurately. Remember, the condition, brand, model, and rarity of your watch will significantly influence its value.

Next, choose your selling avenue wisely. While online buyers offer convenience and a broader audience, local jewelers provide a personal touch and immediate transactions. Deciding where to sell depends on your preference for convenience versus direct interaction. Online platforms such as Luriya bring three decades of experience to the table, ensuring your selling experience is both informative and safe.

Be prepared for the selling process. Typically, it involves three steps:

    • Inspection: The buyer examines the watch to ensure it matches its described condition and authenticity.
    • Offer: An initial price is offered, based on the watch’s condition, brand, and current market demand.
    • Negotiation: There’s often room for negotiation. Knowing your watch’s worth will empower you to negotiate a fair price.

Ensure you have all necessary documentation and accessories that came with your watch, as these can significantly increase your selling price.

With this knowledge, you’re well-equipped to navigate the luxury watch selling market in 2024. Whether you opt for the vast reach of online platforms or the personal interaction of local stores, remember that the best deal comes from being informed and prepared.

Auction Houses

When you’re considering selling a luxury watch, auction houses present a fascinating option that blends the traditional with the cutting-edge. These institutions have been the cornerstone of high-end item sales for decades, transitioning smoothly into the digital age. Let’s delve into the pros and cons of choosing an auction house to sell your treasured timepiece.


Auction houses are synonymous with luxury, exclusivity, and expertise. Here’s why they might be the perfect fit for selling your watch:

    • Global Reach: Auction houses, especially established names like Christie’s and Sotheby’s, boast a vast clientele that spans the globe. Whether through physical auctions or their digital platforms, your luxury watch gets exposed to thousands of potential buyers.
    • Expert Valuation: With specialized watch experts on staff, auction houses can accurately assess and price your watch. This ensures you’re getting a fair market value based on the watch’s brand, model, rarity, and condition.
    • Secure Transactions: Both online and traditional auction houses offer secure payment processes, protecting both sellers and buyers. This mitigates the risk of fraud that can be a concern with private sales or less reputable markets.
    • Excitement and Competition: Auctions inherently generate excitement among bidders. This competitive atmosphere can sometimes lead to your watch selling for more than expected.


While auction houses offer significant advantages, there are a few potential drawbacks to consider:

    • Uncertain Sale Timelines: One of the biggest challenges with auction houses is the unpredictability of the sale. There’s no guarantee when, or if, your watch will sell. The waiting game can be a drawback for sellers needing prompt sales.
    • Fees: If your watch does sell, the auction house takes a percentage of the earnings. These fees can vary, so it’s crucial to have a clear understanding of what you’ll owe before moving forward.
    • Selective Process: Particularly for consignment, auction houses can be selective about the watches they sell. This might limit options for those with less popular or lower-value brands, narrowing the potential marketplace for your watch.

Choosing to sell your watch through an auction house is a decision that hinges on what you value most: the potential to engage with a global market of enthusiasts and experts, or the preference for a more predictable, immediate sale. Each avenue has its benefits, but understanding these key pros and cons helps make a decision that aligns with your priorities.

Online Marketplaces

In the digital age, selling your luxury watch can be as simple as a few clicks. With a myriad of online marketplaces at your disposal, you’ve got access to a global audience eager to bid or buy directly. These platforms range from auction sites to dedicated watch sale forums, each with their distinct features and communities. Let’s dive into the pros and cons of leveraging these online marketplaces to sell your valuable timepiece.


One of the biggest advantages of online marketplaces is the accessibility they offer. You can reach potential buyers across the globe, not just in your local area. This significantly increases your chances of finding someone interested in the specific model and brand you’re selling. Furthermore, such platforms often come with built-in security features to ensure transactions are safe and both parties are protected against fraud.

Another key benefit is the variety of platforms available, allowing you to choose one that best suits your needs. Whether it’s an auction site like eBay or a watch-specific forum, you can select based on where you feel your watch will fetch the best price. Additionally, technology-driven tools like price trend calculators can help you gauge your watch’s market value, ensuring you list it at a competitive price.


However, there are downsides to consider. Many online marketplaces charge fees, either as a listing fee, a percentage of the sale price, or both. These costs can eat into your profits, especially if your watch sells for a high amount. Moreover, the competition is fierce. With thousands of listings to browse through, it can be challenging to make yours stand out, potentially prolonging the time it takes to sell your watch.

Another con is the prevalence of scams and counterfeit buyers. Even on the most secure platforms, there’s always a risk of encountering fraudulent individuals. This necessitates a vigilant approach, where you carefully vet potential buyers and rely heavily on the security measures the platform provides. Lastly, some marketplaces require you to ship your watch for appraisal, which can lead to anxiety over potential loss or damage during transit.

Selling your luxury watch through online marketplaces offers a convenient and efficient solution, with a few caveats to keep in mind. By weighing these pros and cons, you can decide the best course of action to find a new home for your timepiece.

Reputable Watch Retailers

When looking to sell your luxury watch, finding a pathway that ensures both security and the potential for a profitable sale is top of mind. Among various options, reputable watch retailers stand out as a solid choice for many. These businesses specialize in purchasing watches from individuals, authenticating them, and then selling them to their customer base at a markup. Understanding the pros and cons of this avenue will help you make an informed decision.


    • Immediate Payment: Unlike consignment options or auctions where you might wait for a buyer, reputable watch retailers often offer immediate payment. This means you can get cash in hand quickly once the deal is finalized.
    • Expert Appraisal: With a team of skilled evaluators, these retailers can accurately assess the value of your watch. This expertise ensures that you receive a fair price based on the current market trends and the condition of your watch.
    • Ease of Transaction: Opting for a reputable retailer simplifies the selling process. You’re typically dealing with a straightforward procedure that involves less paperwork and fewer steps than selling through other platforms or auction houses.
    • Security: Reputable retailers have established processes to ensure transactions are secure. This gives you peace of mind, knowing that you’re dealing with professionals who have a vested interest in maintaining their reputation in the market.


    • Potentially Lower Offers: Because these retailers need to make a profit on the resale, the initial offer you receive might be lower than if you sold directly to a collector or through a private sale.
    • Limited Market Exposure: Selling to a retailer means you’re dealing with a single buyer rather than exposing your watch to a global market. This could potentially limit the final sale price compared to platforms where multiple buyers can increase demand.
    • Selective Inventory: High-end retailers often have a selective inventory, focusing on specific brands or models that appeal to their customer base. If your watch doesn’t fit their current demand, you might find it challenging to sell to them.

By weighing these pros and cons, you can determine if partnering with a reputable watch retailer is the right strategy for selling your luxury timepiece.

Best Places to Sell Your Watch: Altier Rare Coins

When you’re for the best places to sell your watch, Altier Rare Coins presents a standout choice worth considering. With a rich history that spans over a decade, they’ve cultivated a reputation for trustworthiness, knowledge, and unparalleled customer service in the purchasing of luxury watches, precious metals, and rare coins.

One of the most compelling reasons to choose Altier Rare Coins is their impressive track record. Boasting over 300 5-star reviews on Google, they’ve consistently demonstrated their ability to satisfy customers with fair and competitive offers for their valuable items. This level of customer satisfaction shows that Altier Rare Coins is committed to creating positive selling experiences for their clients.

Moreover, Altier Rare Coins understands the value of your luxury watch. Their team of experts diligently appraises each timepiece, considering its brand, history, and condition, ensuring you receive the best offer. Unlike auction houses or online marketplaces where final sale prices can be unpredictable, due to commissions and listing fees, with Altier Rare Coins, you’re presented with a straightforward, competitive offer up front.

Selling your watch through Altier Rare Coins also means benefiting from their seamless transaction process. You won’t face the usual delays or uncertainties associated with consignment or auction sales. Instead, you’ll enjoy immediate payment for your luxury watch, making it an ideal route if you’re seeking a swift and secure transaction.

Their expertise isn’t limited to just luxury watches. If you’re also considering selling rare coins, jewelry, or precious metals like gold and silver bullion, Altier Rare Coins brings the same level of professionalism and fair valuation to these items, making them a versatile partner for selling a range of valuable assets.

With Altier Rare Coins, you’re not just selling a watch; you’re partnering with a reputable buyer that values your time and investment.

About Altier Rare Coins

Located in South Florida, Altier Rare Coins has over a decade of experience in buying and selling precious metals, rare coins, currency, jewelry, watches and more!